Will social media be used as well now that the election is over?

This is a very a very intersting article about the use of social media.

I liked the question presented here : whether and how the Obama-Biden administration will use social media and online communities to continue to engage with people when they are in power?

Any thoughts?

http://blog.freshnetworks.com/2008/11/will-social-media-be-used-as-well-once-the-elections-over/

and another interesting article: New Media Key to Obama's Campaign

http://www.euractiv.com/en/pa/ogilvy-ceo-new-media-key-obama-campaign/article-176894