So in this past week's readings as well as in the class discussion we talked about how while you can find examples of the media reinforcing a sense of nationalism, we don't see as many examples of the media reinforcing globalization. Well last night while watching the absolutely amazing season premiere of It's Always Sunny in Philadelphia (if you haven't seen this show, it's GLORIOUS) and this Microsoft commercial came on. I have a feeling Bill Gates has been reading that Waisbord article because I think he's trying to start the globalization - media bandwagon. It's a really short and effective commercial, and with statements like "I'm a PC...and I'm connected to thousands of others around the world", I think the message of globalization is so clear in this ad.
I have a feel that after this week, I'm going to be searching for these kinds of messages all the time in the media...
Oh and here's the Microsoft website about the "I'm a PC" campaign, where you can connect with other people around the world by putting up a picture of yourself with your computer. Globalization full circle!
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I think the most common appearances of such ads are primarily technology related businesses. While watching TV, I tend to see more advertisements with messages dealing with globalization from firms that are deal primarily with technology. The ones that comes to my mind first are the "Welcome to the Human Network" series of ads from Cisco. Ads like this are much more explicit in the images and message they use about mentioning globalization.
I think the most telling examples of media reinforcing globalization come from the way media has adapted to globalization. CNN hosting a YouTube debate or allowing individuals to send in videos from around the world are examples of a media outlet utilizing and adapting to the globalization of media production. The use of such a prominent symbol of globalization, in the case of the YouTube debate, reinforces the media-globalization linkage.
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